Some facts for prospective students

This laboratory is a place where individuals gather with the common purpose of understanding social cognition and emotion as it resides outside conscious awareness and control. Our goal is to provide a basic understanding of the mechanics of implicit social cognition and to explore the applications of the findings to neuroscience, education, and the law.

Investigations take three different forms:

• Laboratory work: Exploration of how people think and feel about the social world, with a focus on beliefs (stereotypes) about and preferences (attitudes) for social groups. It includes both experimental and correlational work, using primarily behavioral, but also brain measurements.
  

• Research and education via the web: Experimental and correlational research add new dimensions to the work from the sheer volume and type of data available through the Internet. Its many advantages include more diverse samples than college students (in age, ethnicity, nationality) and the lack of coercion in recruiting volunteers make it worth developing. The ease of providing online education about how the mind works strengthens our motivation to using and improving this technology.

• Education: Application of scientific discoveries via lectures and the website. Typical student groups include students, teachers, lawyers, judges, and other professionals in medicine and business.