This image was created to depict my central interest in implicit social cognition, and to capture the other topics to which it relates. The background image of the Grand Canyon was selected because it is, in my mind, the most aesthetic physical structure containing marked and hence measurable layers below the surface. It resonates also because many its hills and valleys are named after Zoroastrian and Hindu deities. Its use here represents an emphasis in my research on mental layers that lie below the surface of consciousness. The various numerical markings that I have made on it are neither fully accurate nor fully visible to capture the evolving attempt to approximate measures of implicit social cognition. The labels include topics of interest to my research group: the analysis of belief, attitude, and social judgment more broadly, as well as new levels of analysis our work now includes, viz., social neuroscience, ethics, and law.